Case Studies

Car Parts

Baby Goods

Sporting Goods

Fashion

Aftermarket Car Parts
E-commerce Store

Google Ads Challenge:

This aftermarket car parts ecommerce store was finding it tough to get traction with their Google Ads campaigns in the USA. While their Australian sales were solid, the overseas ads were losing money month after month. They wanted to launch new brands and grow internationally while keeping the sales of their original Australian line steady, but without support from a skilled pay per click advertising agency, their account structure and targeting weren’t set up for profitable scaling.

Some of the steps we took to increase revenue using Google Ads:

We created a strategy tailored to each market with a focus on strong Google Shopping management. Shopping ads were improved so products could be found more easily, and ad spend was shifted toward high-value inventory where returns were strongest. We saved money from Australian branded searches and funneled it into campaigns for new market growth, ensuring every step supported their revenue goals.

See the results from PPC management:

Consistent work on the Google Ads campaigns over the past year delivered a clear lift in export sales and revenue. Steady optimisation helped the business gain significant momentum in new markets.

$160K

increase in revenue comparing November 2024 with November 2023

56.7%

increase in revenue comparing November 2024 with November 2023

157.6%

increase in exported sales to USA comparing November 2024 with November 2023

Baby Goods
E-commerce Store

Google Ads Challenge:

This store was finding it difficult to build steady sales to the USA market and their marketing team were not native English speakers, which posed a risk when scaling budgets. They were looking for a paid ads agency that could guide them through a clear growth plan. Relying on organic traffic alone wasn’t enough, and tight margins made it risky to invest in Google Ads without sufficient Return On Ad Spend (ROAS). Additionally, they faced strong competition and needed to grow quickly so they could support plans for a USA warehouse which would help to reduce the cost and delivery time of freight.

Some of the steps we took to increase revenue using Google Ads:

We put a clear, data-driven plan in place to set them up for growth with targeted Google Ads strategies. Smart bidding and budget safeguards helped keep profitability front of mind. Campaigns were split by country so we could focus spend on high-value markets. We then scaled budgets step by step, increasing as ROAS achieved targets.

See the results from PPC management:

The outcome has been impressive. Careful Google PPC management helped revenue, ad spend, and market reach grow steadily, leading to a successful USA expansion.

345.6%

increase in revenue comparing November 2024 with November 2023

$68.8K

increase in revenue comparing November 2024 with November 2023

560.7%

increase in Google Ads budget. Successfully scaled budget from $3,351.79 per month to $22,144.06 per month comparing November 2024 with November 2023 which positioned the business as one of the brand leaders in their space.

200%

Successfully increased from 1 country of sale to 3 countries.

Sporting Goods
E-commerce Store

Google Ads Challenge:

This local retail store owner was worried about slipping behind a bigger competitor who was selling lower-quality products but had strong online marketing. He felt it was hurting both his in-store and online sales, and rising costs were making him question whether he could keep the business going. With limited cash flow, he wanted to see if Google Ads could help, but needed to start cautiously with support from an experienced paid ads agency.

Some of the steps we took to increase revenue using Google Ads:

We began with a small, carefully managed budget and set up campaigns designed to give the best chance of success through solid Google Shopping management. His 10,000-plus SKUs were grouped into clear categories so we could spot which products were driving the most value. Ad spend was focused on the ranges with healthy margins and strong demand, while underperforming items were pulled back to avoid wasted spend. This approach helped boost visibility on the products that mattered most.

See the results from PPC management:

The results were clear and steady. Consistent attention to the Google Ads campaigns strengthened sales and helped the business remain stable, even as the main competitor eventually closed its doors.

983%

increase in Ad spending. Started advertising in 2024, with $1568.50 invested in Google Ads November 2024 compared to $144.83 in November 2023.

63.3%

increase in revenue comparing November 2024 with November 2023

$12.8K

increase in revenue comparing November 2024 with November 2023

Fashion
E-commerce Store

Google Ads Challenge:

This fashion ecommerce store had built a strong following through Facebook Ads, but Google Ads had always been a challenge. Previous agencies left them with patchy reports, unclear communication, and results that never really justified the cost. They needed a dependable way to make Google advertising services work for their products and margins.

Some of the steps we took to increase revenue using Google Ads:

We rolled out a clear strategy designed around their goals and profit margins, drawing on solid Google PPC management. The account was rebuilt to reflect customer intent at each stage of the buying journey. Reporting was simplified and linked directly to revenue so they could see what was performing. Campaigns were centred on new-season pieces rather than trying to move clearance stock.

See the results from PPC management:

The lift was clear. With steady optimisation and a well-structured Google Ads strategy, revenue and ad spend improved once the right approach was in place, giving the store a sustainable path for growth.

55.61%

increase in revenue comparing November 2024 with November 2023

$293K

increase in revenue comparing November 2024 with November 2023

94.67%

increase in ad spending. Successfully scaled Google Ads budget from $6,035.24 per month to $11,748.83 per month comparing November 2024 with November 2023 which contributed to the great revenue success.

Fashion
E-commerce Store

Google Ads Challenge:

This fashion brand wanted to grow its sales through Google Ads without losing the healthy return it was used to. They only ran one promotion each year, so they needed a way to increase visibility without relying on discounts. Facebook Ads had been their main channel, but scaling spend there was starting to dilute their return on investment. That led them to look for support from an ecommerce PPC agency that could help them reach new customers in a sustainable way.

Some of the steps we took to increase revenue using Google Ads:

We reviewed their product range and identified which items delivered the best performance. Budgets were shifted to highlight those products, ensuring ads worked hardest where margins were strongest. Because many customers loved buying several colours of the same style, we set up remarketing campaigns to bring shoppers back for repeat purchases. This mix of focus and gentle reminders encouraged people to add more to their collection through well-structured Google Shopping ads.

See the results from PPC management:

Visibility and sales grew once Google Ads was set up to play to the brand’s strengths.

64%

Increase on Return On Ad Spend Q1 2022 through Q1 2023 (2X in previous quarter increased to 3.28X)

54%

Growth in spend Q1 2022 through Q1 2023 whilst ROAS also increased ($4749.25 in the previous quarter increased to $7298.88).

168%

Increase in revenue December 2021 through December 2022 ($5214.67 in the previous year increased to $13,984.64)

Hospitality
E-commerce Store

Google Ads Challenge:

This hospitality equipment supplier wanted to balance sales between domestic and commercial customers. Domestic products were highly price-driven with slim margins and high shipping costs, while commercial machines had fewer searches and slower demand. They needed guidance from a paid ads agency to create a clear plan that focused spend where it counted without wasting budget.

Some of the steps we took to increase revenue using Google Ads:

We started by helping them boost domestic machine sales, setting up targeted Google Ads campaigns to capture ready buyers. As their goals shifted, we moved focus to commercial machines, refining targeting and budgets so ads reached customers looking for higher-value equipment. This flexibility kept the account aligned with their priorities at every stage.

See the results from PPC management:

Careful Google PPC management lifted the Return On Ad Spend and grew revenue across both product lines.

314.8%

Increase in Return on Ad Spend from March 2023 to May 2023 compared to the previous year March 2022 to May 2022 (4.30X in the previous year increased to 17.85X).

36.64%

Increase in revenue from March 2023 to May 2023 when compared to the previous year March 2022 to May 2022 ($90,038.40 in the previous year increased to $123,026).

102.69%

Increase in revenue from March 2023 to May 2023 compared to the previous year March 2022 to May 2022 ($35,583.15 in the previous year increased to $72,125.25 – Google Analytics – Google Ads Users).

Fitness
E-commerce Store

Google Ads Challenge:

This new B2B business was launching a product from ground zero. They had tried running their own Google Ads, but sales were too low for the platform to understand who to target. Without enough data to guide optimisation, they risked stalling before they could establish a foothold. They turned to a pay per click advertising agency for support.

Some of the steps we took to increase revenue using Google Ads:

We introduced conversion tracking for a straightforward lead-magnet strategy to build interest and usable data. A downloadable PDF was offered in exchange for an email address, creating a natural way to start sales conversations while giving Google the information it needed to understand who to target. Campaigns were then refined to focus on people engaging with the download, which improved targeting and opened the door for direct sales with help from an experienced Google Ads company.

See the results from PPC management:

Google Ads optimisation and a well-placed lead magnet helped the business gain traction and grow sales soon after launch, growing rapidly throughout its early years in business.

38%

Increase in revenue from October 2022 through to April 2023 ($41,565.6 in the previous period increased to $57,542.13).

$51K

In revenue in the first month of management in October 2022. January 2023 (ie 4 months later) received $69,914.37 in revenue (growth of $18,276 – 37% increase in revenue).

36%

Increase in Return on Ad Spend from October 2022 through January 2023 (8.55X in the first month increased to 11.64X in the fourth month).

Fitness
E-commerce Store

Google Ads Challenge:

This fitness equipment retailer saw strong sales during Covid, but demand slowed once the market became flooded with second-hand gear. Because their products were built to last, many customers were not looking to buy new, and their return on ad spend fell to just 20% of what it had been. Another challenge was that the products were heavy, and shipping costs were eating into profits. They needed help from a Google Shopping agency to find a way to reach customers in areas where freight was less expensive while improving the visibility of their ads.

Some of the steps we took to increase revenue using Google Ads:

We reviewed their setup and worked on improving ad visibility to capture more high-intent searches through carefully managed paid ads for online store campaigns. Targeting was refined to highlight products most likely to convert, and we segmented by shipping costs to prioritise areas where freight charges were lower. This ensured spend was focused on items and locations where margins were strongest.

See the results from PPC management:

Better visibility in Google Ads and smarter targeting helped lift performance despite a challenging post-Covid market.

139%

Increase in revenue from November 2022 to April 2023 ($35,378.6 in the first month increased to $84,006 in the sixth month).

101%

Increase in spending Q4 2022 through Q1 2023 ($4511.13 in the previous quarter increased to $9051.96) while maintaining the Return on Ad Spend.

$48.6K

Increase in revenue from November 2022 to April 2023 ($35,378.6 in the first month increased to $84,006 in the sixth month).

Beauty
E-commerce Store

Google Ads Challenge:

This online store had recently taken over distribution rights for several international beauty brands. Rather than running separate websites, they combined everything into one store to reach the same audience, which felt risky at first. Sales were slow, and several of their bestsellers were being disapproved by Google because of ingredient restrictions, which limited what they could promote. They were looking for an ecommerce PPC agency that could help them improve visibility and grow sales with a clear, sustainable approach.

Some of the steps we took to increase revenue using Google Ads:

We set up consistent Google advertising services to build visibility and attract repeat buyers, making use of remarketing to keep their brand top of mind. At the same time, we worked through the approval issues, helping them to update their website so that disapproved products could be reinstated. With a full product range back online, we were able to advertise more effectively and nurture a growing customer base.

See the results from PPC management:

Reinstating key products and focusing on repeat customers through Google Ads helped increase revenue and build long-term growth.

34%

Increase in Return on Ad Spend from May 2022 to May 2023 by saving 55% of the client ad cost ($2231 less $1008).

6.16x

Increase in Return on Ad Spend in May 2023 from 4.59X in May 2022.

20%

Increase in revenue from December 2022 to April 2023 ($17,689.08 in the first month increased to $21,135.85 in the fourth month).

Hardware
E-commerce Store

Google Ads Challenge:

This large retailer wanted to balance online visibility with strong in-store sales. While Google Ads naturally pushed traffic toward ecommerce, the business needed to make sure customers were also encouraged to visit physical stores, where they often bought extra items. They were looking for a Google Ads company that could help to increase their total business gross revenues from all sources, and to focus ad spend on their most profitable products, using the plethora of data accessible from their Google Ads campaigns.

Some of the steps we took to increase revenue using Google Ads:

We helped set up advanced in-store measurement so the business could see how ads were driving both foot traffic and online sales. Campaigns were refined to keep them prominent on Google Maps, helping local shoppers find nearby stores. We also introduced detailed tracking for return on ad spend by product, which allowed us to prioritise advertising for items with the best margins through careful Google PPC management.

See the results from PPC management:

Better Google ads visibility and tracking supported steady growth in both online and in-store sales, even during tougher market conditions.

$243K

increase in revenue comparing November 2024 with November 2023

52.77%

increase in Google Ads ROAS (19.57X compared to 12.81X) comparing November 2024 with November 2023

10.73%

Achieved above results whilst decreasing total Google Ads cost by 10.73%.

Hardware
E-commerce Store

Google Ads Challenge:

Some of the steps we took to increase revenue using Google Ads:

See the results from PPC management:

Better Google ads visibility and tracking supported steady growth in both online and in-store sales, even during tougher market conditions.

47%

Increase in Q3 Return on Ad Spend (11.31 in 2021 to 16.68 in Q3 2022).

$21.5K

In savings on advertising in one month by reducing the cost from $117,218 in June 2021 to $95,630 in June 2022 whilst maintaining the revenue from the website.

40%

Increase in revenue compared to June 2021 and a 7% increase compared to last year. Biggest revenue month on record after working together for 2 years.

Agriculture
E-commerce Store

Google Ads Challenge:

This agriculture ecommerce store came to us after a frustrating experience with a previous paid ads agency. They had been paying a monthly retainer without seeing any meaningful improvements in their account for six months, and the ad copy they received did not reflect the quality of their products. To make matters worse, they had doubled their Google Ads spend from $5,000 to $10,000 a month, yet sales stayed the same. They also discovered that Google was prioritising the products they resold rather than their own line, which carried far better margins, making it clear they needed stronger Google Shopping management.

Some of the steps we took to increase revenue using Google Ads:

We rebuilt their Google Ads campaigns from the ground up, focusing on clear, relevant ad copy and accurate targeting. The new structure highlighted their own branded products so they appeared more often in search and shopping results. By tightening up spend and aligning advertising with higher-margin inventory, we set the account up to work in the business’s favour.

See the results from PPC management:

New campaigns and better visibility for own-brand products helped lift sales and make their Google ads spend far more effective.

76.46%

Increased in Google Ads ROAS (12.07X compared to 6.84X) comparing November 2024 with November 2023

23.69%

Maintained equivalent gross revenue after decreasing Google Ads cost by 23.69% comparing November 2024 with November 2023.

Agriculture
E-commerce Store

Google Ads Challenge:

Some of the steps we took to increase revenue using Google Ads:

See the results from PPC management:

New campaigns and better visibility for own-brand products helped lift sales and make their Google ads spend far more effective.

58%

Increase in spending from May 2022 through March 2023 while maintaining the Return on Ad Spend ($6,049.51 in the previous month rose to $9578.56).

84%

Increase in revenue in the first four months April 2022 through August 2022 ($92, 245.71 in the first month rose to $169,522.23 in the fourth month).

56%

Increase in revenue from April 2022 through April 2023 ($92,245.71 in the previous year increased to $144,200).

Tech
E-commerce Store

Google Ads Challenge:

This tech ecommerce store was stocked in a well-known Australian retailer, but most purchases were still happening in-store rather than online. Their advertising followed a clear promotional cycle, with strong bursts of demand during sales and slower periods in between. They wanted to grow website sales and make sure their budget was working across the whole cycle, not just at peak times, so they looked for an expert Pay Per Click advertising agency to guide them.

Some of the steps we took to increase revenue using Google Ads:

We set up a bidding and budget plan designed to support their promotions and keep visibility steady between sales. Always-on campaigns helped maintain a presence when offers were not running, while spend was scaled up to make the most of high-demand periods. A promotion-switching campaign setup also meant campaigns could run the promotional variety easily, without going through a re-learning phase, even if new promotions were added to the calendar last minute.

See the results from PPC management:

A smarter approach to budget and campaign planning helped increase online sales and create a more consistent performance across Google Ads.

111%

Increase in Return on Ad Spend Q4 2020 through Q4 2021 (4.15X in previous quarter increased to 8.76X).

150%

Increase in Return on Ad Spend from November 2020 through November 2021 (6.99X in the previous year increased to 17.5X).

124%

Increase in Return on Ad Spend revenue from November 2020 through November 2021 ($280,966.05 in the previous year increased to $628,056.65).

Art Supplies
E-commerce Store

Google Ads Challenge:

This art supplies ecommerce store carried a very broad range of products, but most of them were not generating sales. Google Ads was showing their entire inventory, which meant much of the budget was going to low-performing items. They needed support from a paid ads agency to stop losing money and focus on the products that could deliver a stronger return. The business had never experienced success in digital marketing, losing money on Meta and other platforms consistently.

Some of the steps we took to increase revenue using Google Ads:

We reviewed their account and organised the products into clear categories to see where the real opportunities were. Only one category was performing well, so we concentrated spend on that area. Remarketing and carefully structured Google Shopping ads were tailored to that category, and we suggested expanding the range there to build on its success.

See the results from PPC management:

The Google Ads strategy supported the business to finally make sales online, and to improve revenue in the strongest part of their range.

99%

Increase in Return on Ad Spend from December 2021 through December 2022 (1.45X in the previous year increased to 2.89X).

618%

Increase in revenue from November 2021 through November 2022 ($1838.88 in the previous year increased to $13,205.63).

231%

Increase in Return on Ad Spend Q4 2021 through Q4 2022 (1.02X in previous quarter increased to 3.38X).

Art Supplies
E-commerce Store

Google Ads Challenge:

This art supplies ecommerce store was taking part in a government voucher program that gave customers a subsidy on eligible purchases. The challenge was that the vouchers had a firm expiry date, and many people were waiting until the last minute to redeem them. The business needed to stay visible throughout the program so shoppers would choose them, while keeping their return on ad spend healthy. They looked for an agency offering Google advertising services to help manage visibility and profitability during the promotion.

Some of the steps we took to increase revenue using Google Ads:

Using strategic Google PPC management, we created a plan to ensure the store stayed highly visible for the entire voucher program. Budgets were set to maintain steady visibility early on, then scaled up as the deadline approached to capture last-minute searches. Ads highlighted that vouchers could be redeemed in their store, encouraging customers to take action before time ran out.

See the results from PPC management:

Consistent Google Ads visibility and smart budget timing helped the store turn the voucher program into significant revenue growth while protecting profitability.

140.86%

Increase in revenue from May 2020 – May 2021 through May 2021 – May 2022 ($210,475.32 in the previous period increased to $506,945.89).

69.32%

Increase in conversion rate from May 2020 – May 2021 through May 2021 – May 2022 (4.61% in the previous period increased to 7.80%).

400%

Increase in revenue from June 2021 through December 2021 ($30,000 in the previous period increased to $150,000).

Healthcare
E-commerce Store

Google Ads Challenge:

This healthcare ecommerce store mainly supplied hospitals but also offered products online. They were unsure which items would perform well through ecommerce, as many of their bestsellers for hospitals were not packaged for domestic use. They needed clear data to decide whether to focus on B2B or domestic sales and to understand which products were worth promoting through an experienced ecommerce PPC agency.

Some of the steps we took to increase revenue using Google Ads:

We set up a series of targeted paid ads for online store campaigns to test different products and audiences. By tracking performance carefully, we identified items that resonated with smaller businesses and domestic buyers. Over time, we shifted more spend toward products that sold well online, while still supporting their hospital supply range. This approach helped them build a dual focus that served both markets.

See the results from PPC management:

Testing and refining the product mix through Google Ads led to higher revenue and ROAS, creating a sustainable balance between B2B and domestic ecommerce sales.

69%

Increase in revenue from January 2022 through January 2023 ($29,725.85 in the previous year rose to $50,235.97).

98%

Increase in Return on Ad Spend from January 2022 through January 2023 (14.58X in the previous year increased to 28.8X) while maintaining the same spend.

97%

Increase in Return on Ad Spend from Q1 2022 to Q1 2023 (16.33X in the previous quarter increased to 32.24X) while maintaining almost the same spend.

Furniture
E-commerce Store

Google Ads Challenge:

This furniture ecommerce store had once enjoyed strong organic traffic after a burst of publicity, but that interest faded and sales began to drop. Their Google Ads budget was small, and most of it was spent on protecting their own brand name rather than reaching new audiences. They needed help from a paid ads agency to build awareness beyond people who already knew them and grow their online presence in a way that kept their return on ad spend healthy.

Some of the steps we took to increase revenue using Google Ads:

We created a growth plan to steadily increase their Google Ads spend while improving reach to new customers. Campaigns were structured to separate branded traffic from prospecting so more budget could focus on people who had not yet discovered the brand. Budgets were scaled step by step, supported by ongoing Google PPC management, to maintain a strong return on ad spend as the account expanded.

See the results from PPC management:

The growth was remarkable. They went from spending $1,000 a month on Google Ads to $30,000 a month within seven months, whilst keeping ROAS above targets.

525%

Increase in average weekly revenue from December 2021 through August 2022 ($8,000 increased to $42,000 per week).

$136K

Increase in average monthly revenue from December 2021 through August 2022 ($32,000 increased to $168,000).

$408.9K

In total attribution of Google Ads in terms of revenue from January 2022 through September 2022. Before engaging The Quantified Web only $10,000 was earned per month from Google Ads.